The Future Fashion Group

The Future Fashion Group is a club at NYU with a focus on sustainability within the fashion industry. FFG’s visual identity is meant to balance between a playful and thoughtful style, reflecting a similar dynamic role held by fashion. The group’s logo consists of the club name written in organic letters of a roughened shape, creating a connection with organic approaches to sustainable fashion. At the same time, it’s bold weight highlights the club’s seriousness, balancing with the playful side of the identity.

FFG’s social media approach continues to embody dynamic thought as it switches between bright and colorful imagery versus muted and minimal visuals; yet, still its publications remain coherent through layout and font-choice.