Twelve Twelve is a company specializing in selling Cannabis sativa seeds for customers to grow at home. Twelve Twelve emphasizes a sustainable approach to marijuana cultivation; therefore, its visual identity reflects the same direction through an off-white and brown color palette. Non-bleached organic paper is always used for printed matter, inspiring the overall brand color palette.

The logo embodies the concept of cultivation as it resembles a blooming flower. Additionally, the logo has 12 petals on the interior and 12 round bumps on the exterior of the icon, referring to the company name and a ratio of light to dark (12:12) per day used in growing Cannabis sativa.

This project was part of a class assignment to design the identity for a fictional cannabis-related company.

Twelve Twelve's Marketing assets continue using a kraft-paper texture, connecting it with the rest of the brand. However, there is also the introduction of hand-drawn illustrations of Cannabis sativa plants, emphasizing Twelve Twelve's association with cultivation.