Twelve Twelve
December 2021
Brand Designer
Visual Identity, Illustration, Packaging Design & Print Design
This was a project for Design Studio: Branding, a course taught by William van Roden.
Twelve Twelve is a company specializing in selling Cannabis sativa seeds for customers to grow at home. Twelve Twelve emphasizes a sustainable approach to marijuana cultivation; therefore, its visual identity reflects the same direction through an off-white and brown color palette. Non-bleached organic paper is always used for printed matter, inspiring the overall brand color palette.
The logo embodies the concept of cultivation as it resembles a blooming flower. Additionally, the logo has 12 petals on the interior and 12 round bumps on the exterior of the icon, referring to the company name and a ratio of light to dark (12:12) per day used in growing Cannabis sativa.
Brand Materials and Merchandising
Web & Marketing
